Wednesday, March 4, 2009

Increase Your Business



George S. May Business BlogIncrease Your advertising results
Increase Your advertising results. Are you currently advertising for Your small Business, but not getting the results you had hoped for. Below are some points to help set you thinking outside of the box. Each one can be used on its own ...

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Tuesday, March 3, 2009

800 People at California Send Out Cards Treat'em Right

In San Diego, we recently held an enormous Treat 'em Right that was completely sold out. The venue was filled with 800 excited card senders and their guests. We're now heading to Chicago for an equally exciting event! More than half our seats are already filled so sign up soon. The Chicago TER takes place on March 14.

Learn more about Send Out Cards here.

Here's a few images of the San Diego Treat 'em Right:




Learn more about Send Out Cards here.

Slow Payments Squeeze Small-Business Owners

Small businesses are getting hit with another aftershock of the credit crisis: Customers who are delaying payment of their bills for weeks or months.

The growing wave of late payers is hurting many companies that were already reeling from the economic crisis themselves. It's also damaging healthy companies.

Small businesses are hugely dependent on their cash flow, so they must either cut costs or scramble to find alternative funding if they aren't being paid on time. With money tight and bank loans hard to get, a cash-strapped company can easily be pushed to the brink.

Making matters worse, big companies typically delay payments to their smaller suppliers first -- in part because small businesses are unlikely to have teams of people devoted to chasing down their accounts receivables.

"If you look at a big company that pays in 45 days instead of 30, that's a huge amount of cash. And everyone's looking for cash flow" right now, says Les Kirschbaum, president of ANI International Inc., a Chicago-based network of commercial receivables attorneys.

He adds that the problem for small companies is compounded because banks are even less likely to lend to a company that can't use receivables as collateral for loans and credit lines.

Artisan Shutter Co., which makes custom shutters for high-end residential and commercial buildings, started having problems with late payers as the real-estate market around its headquarters in El Cajon, Calif., tumbled last year. But the situation has gotten much worse in the past few months.

Half of the company's customers are paying late, up from about 5% before the real-estate decline started.

"The bigger they are, the less they want to give us up front," says Trish Wolfe, co-owner of the 12-year-old family-owned company.

The biggest blow came a couple of months ago when an architecture firm with several hundred employees called to say it couldn't pay the final chunk it owed on a shutter project Artisan completed for a high-end hotel development.

The hotel's construction depended on financing from Lehman Brothers Holdings Inc., and building ground to a halt when Lehman filed for bankruptcy protection in September, Ms. Wolfe says. Artisan is out $40,000 of its $180,000 bill, she adds.

A few days ago, Artisan laid off about 15% of its staff, leaving it with 25 employees. Ms. Wolfe and her husband, the company's founders, have raided their personal retirement accounts and racked up credit-card debt to pay bills. Now they're considering selling the building they work from and renting instead.

Melody Townsel, who runs a public-relations agency from her Dallas home, says four of her eight clients are behind in their payments, and a local start-up has been $4,500 in arrears since June.

Ms. Townsel, who had revenue of about $165,000 in 2007, took a $5,000 loan from her father in July as late payments started falling further behind. "It was the critical bit of cash flow I needed to keep going," she says.

Late-paying customers have forced some small companies to fall behind on payments to their own suppliers. Steve Goldberg, co-owner of TLS International LLC, a Needham, Mass., hat and winter-cap maker with four employees and roughly $1 million in annual sales, has about 15 customer accounts that are more than 100 days late.

"It's very difficult for us," Mr. Goldberg says. "We have bills that we need to pay, and now we fall into the cycle of paying our bills late."

Many small companies, seeing more payment problems ahead, are taking steps to reduce their risk. Ms. Townsel has begun charging clients a couple of thousand dollars as a down payment on services, and later this month she will begin charging a 10% penalty on late balances.

Digital Blue Inc., a Marietta, Ga., maker of children's electronic products with $100 million in annual sales, says about 60% of its clients are paying late, with the arrears averaging about 10 days.

In recent months, the company has restricted the amount of credit it extends to about 20% of its customers. One company that spent about $2 million annually with Digital Blue had its bond rating reduced to "junk" in August, and Digital Blue has since demanded payment up from.

In the past few months, Digital Blue has also seen a sharp increase in customers who claim they didn't receive shipments or had a problem with their orders, says Chief Executive Tim Hall.

The company has reduced inventory for this holiday season because of all the late payments and is bracing for a worsening financial situation over the next five quarters.

Mr. Hall says he believes at least a couple of the company's retail customers will be out of business after the holiday season.

Write to Kelly K. Spors at kelly.spors@wsj.com and Simona Covel at simona.covel@wsj.com

Printed in The Wall Street Journal, page B1


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Monday, March 2, 2009

Marketing Tips for Businesses



bizwomen | Free Marketing Tips
The web offers huge potential for your business. Online Marketing methods are much more cost effective than traditional media. Take a little time to implement one of these Tips each day, and you will soon see the business it brings. ...

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Marketing



N4G.com : Bohemia slams OpFlash 2 Marketing
Eurogamer writes: "Bohemia Interactive has instructed lawyers to protest directly to Codemasters about its "Marketing tactics" for Operation Flashpoint: Dragon Rising. In an extraordinary press release, the Czech-based developer of the ...

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Medical Billing For Doctors



Billingblur: Obama's Plan... what it means For Medical billers
Obama's Plan... what it means For Medical billers. If you are wondering how President Obama's health care plans will affect the Medical Billing business, here's what it says on the official White House website: "The Obama-Biden plan provides afFordable, accessible health care For all Americans, builds on the existing health care system, and uses existing providers, Doctors, and plans." So, in addition the the millions of insurance claims being filed every day For ...

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Sunday, March 1, 2009

Special Message from American Idol Contestant, Megan Joy, for Her SendOutCards Friends

First of all, we want to thank everyone who's been helping us send cards to Megan Joy! She still has a chance of going on to the next round if she is selected as a "wild card," so in the next week let's show some additional support!

Megan's mother called and expressed to us Megan's thoughts on all the cards she's been receiving. She mentioned that nobody seems to be coming close to receiving the fan-mail that Megan gets everyday; you can imagine how that makes her feel, and what everyone at American Idol is thinking about all the cards pouring in.

Megan wanted to thank everyone for their love and support and the 100's of cards she's been getting. She wanted us to know that they've given her a strength that only the love of thousands of supporters could give!

Thanks Megan! So let's continue to send her some heartfelt cards and get others to do the same. Here is the address where cards can be sent:

Megan Joy
c/o American Idol
7800 Beverly Blvd. Suite 251
Los Angeles, CA 90036 USA

Megan Teams up with SendOutCards SOC Gives Charities
As another FYI for everyone, Megan has teamed up with SOC to help single-moms through the SOC Gives charity program, and a recent press release has been circulating that talks all about it. If you'd like to participate, you can learn more on our SOC Gives page. Here's one of our favorite excerpts from the press release that talks about all of you:

"Megan recently began receiving hundreds of support cards from members of Utah based SendOutCards.com, a company she and her family have been closely involved with for years."

Thanks everyone. We wish you all the best.

For more information about Send Out Cards check it out here.